Joanne Chen

Chief Operating Officer,

Xamble Group Limited

Seasoned advertising professional with over 20 years of senior and executive-level management experience in the digital industry.
Head of Digital Trading in GroupM, responsible for driving trading competitiveness (client pricing), revenue generation and operational efficiency for the group (2014 – 2017).
Pioneered the set-up of the first digital media agency in Malaysia in the year 2000, and has since built and mentored specialized teams in the areas of digital media planning & buying, search & performance, social media & influencer marketing, mobile and creative services for the various media agencies in the WPP & GroupM network (2000 – 2014).